You just finished making your digital product (which, if you follow this guide, can be quite simple).

But now comes the hard part: getting people to pay for it.

You can - and should - start with your own backyard. Sharing it with family, friends, colleagues, etc. is always a good way to get the ball rolling because you know them, and you never know who they might know!

But if you want your digital product to become a reliable, consistent way to make money, you'll need to create consistent streams of traffic for your product.

In this post, we'll share 5 simple and free ways to help you get started.

How to drive traffic to your digital product

  1. List your product on Gumroad
  2. Create a gig on Fiverr
  3. Answer relevant questions on Quora
  4. Post on LinkedIn
  5. Get featured on Kahana

1. List your product on Gumroad

Gumroad Discover page

This is one of the easiest things you can possibly do to get a free source of traffic for your digital product. Gumroad is a marketplace for digital products, so there are already people on the platform who are actively looking for them!

To list your product on Gumroad, here's what you'll need to do:

  • After creating an account, go to the Products tab on the left-hand menu and click New product in the top right.
  • Next, you'll give it a name, select 'Digital product' as the type, choose a price, and click Customize in the top right.

Note: If you're managing payment outside of Gumroad (e.g., if you have a Kahana hub), you can just put $0 and then specify how much it costs and how payment works in the product description.

  • Fill out the Product section with a description, a cover photo, a thumbnail, and details about the product, and turn on any settings that Gumroad provides that you'd like to have. Once you're done, click Save and continue.
  • Add your digital product (whether a link, PDF, etc.) to the Content section and click Publish and continue.
  • Finally, complete the Share section by selecting a Category and adding Tags - this will determine what searches your digital product shows up for when people are looking!
Gumroad Discover options

Voila, you've just created an opportunity for people to organically discover your digital product!  🥳

Pro tip: Before creating your listing, spend ~30 minutes looking at some of the products that appear on the first page for searches/categories on Gumroad's Discover page that apply to your product, and use the structure/style of their listings as inspiration for your own! This will give you a great roadmap so that you're not starting from scratch.

2. Create a gig on Fiverr

Fiverr home page

Freelance marketplaces like Fiverr are also great sources of traffic for your digital product.

While people on these platforms aren't necessarily directly searching for digital products like they are on Gumroad, they are looking for someone with expertise to help them with a specific task or project. So here's what you can do:

  • Create a Fiverr selling account
  • Then, create a "gig", which will let you have three tiers - Basic, Standard, and Premium. Similar to Gumroad, you can select a Category and relevant Tags that will determine what searches you show up under.
  • Your Basic package can be access to your digital product, your Standard package can be a 1:1 coaching session related to the topic of your digital product, and your Premium package can be access to both the digital product and a 1:1 coaching session at a discounted rate.

Note: You can try experimenting with different price points that will drive more people to want your digital product. For example, if you make your 1:1 coaching session expensive and make your digital product much more affordable (and more affordable than the coaching sessions of others in your category), it may become a more appealing option to people who were initially looking for a service.

And given that many folks on the platform are looking for a service, if someone prefers to pay for a coaching session instead of paying for your digital product, then that's a great outcome, too!

Pro tip: Just like for Gumroad, before you create your gig, spend ~30 minutes looking at some of the gigs that appear on the first page for searches/categories on Fiverr that apply to your offering, and use the structure/style of their listings as inspiration for your own! This will give you a great roadmap so that you're not starting from scratch.

3. Answer relevant questions on Quora

Every day, there are thousands of questions being asked on Quora. Chances are, there will be some that are relevant to the topic your digital product is about.

Providing insightful, genuinely helpful answers to those questions is a strong opportunity to drive traffic to your digital product.

For example, at the end of your answer, you can add something along the lines of:

"If you thought this was helpful and you're interested in diving deeper, I actually made a [insert type of digital product] about that! Here's the link if you want to check it out: [insert link]."

This is a non-invasive way to share your product because it comes after you already provided a valuable answer.

Just keep in mind that your primary goal with the answer should be to be helpful - otherwise, you'll lose credibility and it will be obvious that you're just trying to promote your product.

Here's an example of our answer to a question on Quora:

Example of a Quora answer that provides value and shares a link

4. Post on LinkedIn

Of these different ways of driving traffic to your digital product, posting on LinkedIn is definitely the most effort-intensive, but it also has by far the biggest payoff.

LinkedIn is a fantastic platform to build a personal brand, drive traffic, and find potential customers for your digital product. If you post no-fluff, helpful content on a consistent basis and study the tactics of some of the most successful creators on the platform, you'll be in a good position to build a solid following and generate consistent traffic for yourself and your digital product.

If you're just getting started, here are a few tips and tricks to help you get the ball rolling and set you up for success:

Optimize your profile

  • Turn on Creator Mode on your profile
  • Add a cover image (we'd recommend using Canva to create something simple)
Example of a LinkedIn cover image
  • Add a link to your digital product in your Featured section
  • Add to your About section - don't overthink it for now
  • Update your Experience section

Study successful creators

I'd recommend checking out some posts from the following LinkedIn creators:

Don't go too crazy - just set aside 45-60 minutes to take a look at their posts and study the structures/styles that they're using so you can mimic them in your own posts.

Engage with creators in your niche

Engaging meaningfully on posts from larger creators in your niche is a great way to get on people's radars and start growing your following before you even make your own posts. Try commenting on 7-9 posts a day that goes beyond "This is great!" or "I agree!".

Some examples are building off of their point or answering/responding to questions from other folks who leave comments.

Start posting!

Now that you've created a solid profile, studied what works for successful creators, and got your feet wet engaging on posts, you're ready to start making posts of your own! If you do all of these steps first, it should make the process much easier.

Try to post 4-5 times a week, respond to any comments, and have fun with it!

Last but not least, if you choose to make a Kahana hub as your digital product, then you automatically have a source of traffic!

Every monetized hub is automatically featured in Kahana's Explore tab within the platform, so every Kahana user will be able to see it!

Kahana Explore page within the platform

Key takeaways for driving traffic to your digital product

While there are plenty of ways to drive traffic to your digital product, these are some of the most simple and impactful ways to get started.

We hope this helps you get the ball rolling - can't wait to for you to start bringing in revenue!  💸

PS: Looking for an easy way to make a digital product?

Kahana's got your back - our platform allows you to quickly build a collection of existing materials and information you've already curated and created, and charge for access to it.

You can build one by yourself or collaborate with others to share your knowledge and build it together (and split the profits), and it's free!