We Now Live in a Creator Economy
"There’s been a societal shift in consciousness towards caring more about feeling fulfilled in our jobs, having control over how we spend our time, and being our own boss." - SignalFire | What is the creator economy? Influencer tools and trends
Creator Economy Timeline
- 2011 - YouTube coined the term "creators"
- 2021 - The Great Resignation
- 2022 - 200M+ creators counted globally
Creator Economy: Definition, Market Size, Startups, & Trends
When it comes to the creator economy, you may have unanswered questions about its meaning, growth, trends, startups, web3, metaverse, and the future. Spoiler alert: we cover all of this in the video below, plus more.
Problem: Being a Creator is Brutal 😖
There are thousands of people talking about the same subjects with new ‘experts’ emerging every day. You need new and unique ways to engage people to make sure they follow you and buy from you and not your competitor.
It's insanely difficult to monetize.
Regardless of the follower base size, monetization is a challenge for many creators. Fee events are typically tied to product launches that can take many months to create.
It's a lonely world for creators.
Our Mission is to Empower ALL Creators 🪄
What differentiates successful creators?
- Co-Creation - everyone contributes
- "Pay-to-collab" - find your true fans
- Revenue sharing - everyone has ownership
Winning creators are no longer solo. Collaboration with subscribers, writing scripts together, and getting live feedback during the process is the new norm for the most successful creators.
The best creators are migrating their most loyal fans off of social networks and onto their own websites, apps, and monetization platforms.
Kahana Blog: Tips, Hacks & Templates
The Kahana blog is a place for deep thoughts, tips, and templates on how to make a living by doing what you love 💚
Our goal is to provide a combination of success stories, educational articles, and tactical templates that help you along your journey to do the thing ✨
Even though we are collaborating with creators and experts like you, there is still a lot of work to do to lower the barrier to entry for the creator economy. Being a creator still requires hard work, quick wits, dedication, consistency, and time. However, the challenges you will overcome as a creator will make the journey worth it.
We don't believe in get-rich-quick promises or fluffy advice - our goal is to get straight to the point, and we believe that finding success in the creator and knowledge economies is fundamentally based on market research and knowledge management 🧠
In a nutshell, we believe the proven model is to: start by researching and understanding your target audience, monetize as quickly as possible, create superb content, optimize what works, and expand to new channels. Then repeat 📈
Our team experiments constantly to research and test new monetization platforms and strategies, and we are always open to learning new things 🧪
Contact
For any questions, feedback, or concerns, the best way to reach our team is by emailing us at info[at]kahana[dot]co with the subject: Kahana blog.
Wanna contribute? We'd love to hear from you! To contribute as a guest blogger, please fill out this form 🫶
