Market Research

How to gather information about target audiences and followers: know about them, starting with who they are. It is an important component of the creator's journey and a major factor in maintaining competitiveness.

Customer Loyalty Research: Definitive Guide [2023]

Customer loyalty research is foundational to growing your brand and delighting your customers. Start with our best tips and templates (PDFs)!

Brand Perception Research: 13 Key Considerations [templates]

Conducting brand perception research? Our 13 key considerations cover examples, questions, topics, and best practices, including free templates.

Product Testing Market Research: 10 Key Factors [templates]

Product testing market research is fundamental to improving your overall product performance. We cover our top 10 key factors and free templates.

Employee Retention Research: Questions, Topics, & Objectives

Employee retention research has a significant impact on your organization's annual costs. Here are 10 considerations for employee retention rate.

Branding Research Questions: 12 Keys to Success [templates]

Branding research questions aren't the only factors to measure brand perception. We share 12 key considerations and templates for positioning.

Segmentation Research: Process, Tools, & Examples [template]

Segmentation research is an important process that helps you better understand your target audience. This article provides tips and templates to start.